Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Toyota of Montgomery · Montgomery, AL · VIN: JTEVB5BR2T5050295

Negotiation Guide

Opening Offer

$64,331

Fair Price

$65,831

Walk Away Above

$66,166

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$59,185

Est. Invoice$60,515

Holdback (est.)$1,330

MSRP (Sticker)$66,500

Asking Price$67,495

Markup+$995

Est. Dealer Margin on This Car$8,310

Percentile90% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (4Runner Hybrid)-$1,796

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$61

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