Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Umansky Toyota · Glendale, WI · VIN: JTEVB5BR2T5044013

Negotiation Guide

Opening Offer

$59,206

Fair Price

$60,706

Walk Away Above

$61,358

• Recent buyers paid ~$657 below MSRP
• Sitting 100 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$55,188

Est. Invoice$56,428

Holdback (est.)$1,240

MSRP (Sticker)$62,009

Asking Price$60,721

Markup-$1,288

Est. Dealer Margin on This Car$5,533

Percentile25% of inventory is priced lower

Days on Lot100 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)+$133

Avg Markup (4Runner Hybrid)+$119

% Below MSRP21%

Avg Days to Sell29 days

Avg Sold Markup-$158

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