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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Toyota of Portland on Broadway · Portland, OR · VIN: JTEVB5BR2T5043878
Negotiation Guide
Opening Offer
$58,757
Fair Price
$60,257
Walk Away Above
$60,906
- • Recent buyers paid ~$669 below MSRP
- • Sitting 101 days (avg 50) — extra leverage
Price Breakdown
Est. Dealer Cost$54,783
Est. Invoice$56,014
Holdback (est.)$1,231
MSRP (Sticker)$61,554
Asking Price$61,554
Markup$0
Est. Dealer Margin on This Car$6,771
Percentile70% of inventory is priced lower
Days on Lot101 days
What Others Paid (Last 30 Days)
Cars Sold2103
Avg Markup-$669
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell50 days
Dealer Profile
Inventory349 vehicles
Avg Markup (All Models)-$69
Avg Markup (4Runner Hybrid)-$829
% Below MSRP98%
Avg Days to Sell33 days
Avg Sold Markup+$36
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