Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Kendall Toyota of Fairbanks · Fairbanks, AK · VIN: JTEVB5BR2T5042990

Negotiation Guide

Opening Offer

$60,435

Fair Price

$61,935

Walk Away Above

$62,502

• Recent buyers paid ~$657 below MSRP
• Sitting 86 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$56,131

Est. Invoice$57,393

Holdback (est.)$1,261

MSRP (Sticker)$63,069

Dealer Add-Ons (DIA)+$695

Asking Price$64,063

Markup+$994

Markup includes $695 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,932

Percentile89% of inventory is priced lower

Days on Lot86 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)+$847

Avg Markup (4Runner Hybrid)+$994

% Below MSRP13%

Avg Days to Sell54 days

Avg Sold Markup+$629

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