Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Gloucester Toyota · Gloucester, VA · VIN: JTEVB5BR2T5036087

Negotiation Guide

Opening Offer

$59,073

Fair Price

$60,573

Walk Away Above

$61,514

• Recent buyers paid ~$657 below MSRP
• Sitting 145 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$55,584

Est. Invoice$56,833

Holdback (est.)$1,249

MSRP (Sticker)$62,454

Dealer Add-Ons (DIA)+$995

Asking Price$60,750

Markup-$1,704

Est. Dealer Margin on This Car$5,166

Percentile23% of inventory is priced lower

Days on Lot145 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)+$547

Avg Markup (4Runner Hybrid)-$355

% Below MSRP23%

Avg Days to Sell39 days

Avg Sold Markup+$342

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