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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Toyota of Des Moines · Grimes, IA · VIN: JTEVB5BR1T5052717
Negotiation Guide
Opening Offer
$61,972
Fair Price
$63,472
Walk Away Above
$63,800
- • Recent buyers paid ~$657 below MSRP
Price Breakdown
Est. Dealer Cost$57,075
Est. Invoice$58,357
Holdback (est.)$1,283
MSRP (Sticker)$64,129
Asking Price$64,309
Markup+$180
Est. Dealer Margin on This Car$7,234
Percentile75% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$657
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell49 days
Dealer Profile
Inventory389 vehicles
Avg Markup (All Models)-$81
Avg Markup (4Runner Hybrid)+$180
% Below MSRP8%
Avg Days to Sell33 days
Avg Sold Markup-$72
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