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Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD
Sunshine Toyota · Battle Creek, MI · VIN: JTEVB5BR1T5050224
Negotiation Guide
Opening Offer
$61,152
Fair Price
$62,652
Walk Away Above
$62,980
- • Recent buyers paid ~$657 below MSRP
Price Breakdown
Est. Dealer Cost$56,345
Est. Invoice$57,611
Holdback (est.)$1,266
MSRP (Sticker)$63,309
Dealer Add-Ons (DIA)+$1
Asking Price$63,309
Markup$0
Est. Dealer Margin on This Car$6,964
Percentile70% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$657
Median Markup$0
Best Deal-$6,854
Worst Deal+$12,190
% Sold Below MSRP71%
Avg Days to Sell49 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$458
Avg Markup (4Runner Hybrid)-$1,057
% Below MSRP19%
Avg Days to Sell27 days
Avg Sold Markup-$86
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