Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Plaza Toyota · Brooklyn, NY · VIN: JTEVB5BR1T5049431

Negotiation Guide

Opening Offer

$63,772

Fair Price

$65,272

Walk Away Above

$65,600

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$58,677

Est. Invoice$59,995

Holdback (est.)$1,319

MSRP (Sticker)$65,929

Asking Price$65,929

Markup$0

Est. Dealer Margin on This Car$7,252

Percentile70% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory248 vehicles

Avg Markup (All Models)+$1,080

Avg Markup (4Runner Hybrid)$0

% Below MSRP50%

Avg Days to Sell34 days

Avg Sold Markup+$1,298

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