Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Toyota of Brookfield · Brookfield, WI · VIN: JTEVB5BR0T5052501

Negotiation Guide

Opening Offer

$63,997

Fair Price

$65,497

Walk Away Above

$65,825

• Recent buyers paid ~$657 below MSRP

Price Breakdown

Est. Dealer Cost$58,877

Est. Invoice$60,200

Holdback (est.)$1,323

MSRP (Sticker)$66,154

Asking Price$66,154

Markup$0

Est. Dealer Margin on This Car$7,277

Percentile70% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$657

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$7

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$837

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