Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Toyota of Jackson · Jackson, MS · VIN: JTEVB5BR0T5049680

Negotiation Guide

Opening Offer

$60,534

Fair Price

$62,034

Walk Away Above

$62,369

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$55,806

Est. Invoice$57,060

Holdback (est.)$1,254

MSRP (Sticker)$62,703

Dealer Add-Ons (DIA)+$1,395

Asking Price$64,098

Markup+$1,395

Markup includes $1,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,292

Percentile92% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)+$429

Avg Markup (4Runner Hybrid)+$1,395

% Below MSRP30%

Avg Days to Sell24 days

Avg Sold Markup+$517

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