Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTEVB5BR0T5048593

Negotiation Guide

Opening Offer

$60,482

Fair Price

$61,982

Walk Away Above

$62,317

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$55,759

Est. Invoice$57,012

Holdback (est.)$1,253

MSRP (Sticker)$62,651

Asking Price$62,041

Markup-$610

Est. Dealer Margin on This Car$6,282

Percentile28% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (4Runner Hybrid)+$741

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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