Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road Premium PT4WD

Toyota of Greensboro · Greensboro, NC · VIN: JTEVB5BR0T5045922

Negotiation Guide

Opening Offer

$63,722

Fair Price

$65,222

Walk Away Above

$65,557

• Recent buyers paid ~$669 below MSRP

Price Breakdown

Est. Dealer Cost$58,643

Est. Invoice$59,961

Holdback (est.)$1,318

MSRP (Sticker)$65,891

Dealer Add-Ons (DIA)+$1,430

Asking Price$67,620

Markup+$1,729

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,977

Percentile95% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2103

Avg Markup-$669

Median Markup$0

Best Deal-$6,854

Worst Deal+$12,190

% Sold Below MSRP71%

Avg Days to Sell50 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)+$1,577

Avg Markup (4Runner Hybrid)+$1,729

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,466

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