Deal Sheet: 2026 4Runner SR5 PT4WD

Turner Toyota, Inc. · 2262 East Main Street, 9999 · VIN: JTEVA5BRXT5151023

Negotiation Guide

Opening Offer

$46,926

Fair Price

$48,426

Walk Away Above

$48,506

• Recent buyers paid ~$161 below MSRP

Price Breakdown

Est. Dealer Cost$43,242

Est. Invoice$44,214

Holdback (est.)$972

MSRP (Sticker)$48,587

Asking Price$48,587

Markup$0

Est. Dealer Margin on This Car$5,345

Percentile70% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold3845

Avg Markup-$161

Median Markup$0

Best Deal-$4,892

Worst Deal+$19,759

% Sold Below MSRP69%

Avg Days to Sell30 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$852

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$365

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