Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVA5BRXT5137817

Negotiation Guide

Opening Offer

$58,681

Fair Price

$60,181

Walk Away Above

$60,567

• Recent buyers paid ~$359 below MSRP
• Sitting 52 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$54,248

Est. Invoice$55,467

Holdback (est.)$1,219

MSRP (Sticker)$60,953

Dealer Add-Ons (DIA)+$399

Asking Price$61,601

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,353

Percentile87% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

Price History

Jun 10, 2026$61,352 → $61,601(+$249)

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