Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Gregg Young Toyota of Columbus · Columbus, NE · VIN: JTEVA5BRXT5136991

Negotiation Guide

Opening Offer

$59,193

Fair Price

$60,693

Walk Away Above

$61,111

• Recent buyers paid ~$359 below MSRP
• Sitting 55 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$54,761

Est. Invoice$55,991

Holdback (est.)$1,231

MSRP (Sticker)$61,529

Asking Price$61,029

Markup-$500

Est. Dealer Margin on This Car$6,268

Percentile21% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$775

Avg Markup (4Runner)-$400

% Below MSRP96%

Avg Days to Sell42 days

Avg Sold Markup-$851

Price History

Jun 13, 2026$60,810 → $61,868(+$1,058)

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