Deal Sheet: 2026 4Runner SR5 PT4WD

My Toyota of Muskegon · Muskegon, MI · VIN: JTEVA5BR9T5151465

Negotiation Guide

Opening Offer

$44,996

Fair Price

$46,496

Walk Away Above

$46,550

• Recent buyers paid ~$107 below MSRP

Price Breakdown

Est. Dealer Cost$41,477

Est. Invoice$42,409

Holdback (est.)$932

MSRP (Sticker)$46,603

Asking Price$46,603

Markup$0

Est. Dealer Margin on This Car$5,126

Percentile69% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold3559

Avg Markup-$107

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell28 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$200

Avg Markup (4Runner)$0

% Below MSRP98%

Avg Days to Sell31 days

Avg Sold Markup-$358

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