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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Toyota of Santa Fe · Santa Fe, NM · VIN: JTEVA5BR8T5135936
Negotiation Guide
Opening Offer
$58,982
Fair Price
$60,482
Walk Away Above
$60,820
- • Recent buyers paid ~$359 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,430
Est. Invoice$55,653
Holdback (est.)$1,223
MSRP (Sticker)$61,157
Asking Price$60,536
Markup-$621
Est. Dealer Margin on This Car$6,106
Percentile19% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2333
Avg Markup-$359
Median Markup$0
Best Deal-$6,328
Worst Deal+$11,080
% Sold Below MSRP70%
Avg Days to Sell31 days
Dealer Profile
Inventory288 vehicles
Avg Markup (All Models)-$786
Avg Markup (4Runner)+$299
% Below MSRP55%
Avg Days to Sell37 days
Avg Sold Markup-$703
Price History
Jul 12, 2026$60,536 → $59,536(-$1,000)
Jul 18, 2026$59,536 → $60,536(+$1,000)
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