Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Gray-Daniels Toyota · Brandon, MS · VIN: JTEVA5BR7T5141744

Negotiation Guide

Opening Offer

$58,398

Fair Price

$59,898

Walk Away Above

$60,079

• Recent buyers paid ~$362 below MSRP

Price Breakdown

Est. Dealer Cost$53,631

Est. Invoice$54,837

Holdback (est.)$1,205

MSRP (Sticker)$60,260

Asking Price$60,260

Markup$0

Est. Dealer Margin on This Car$6,629

Percentile68% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold2401

Avg Markup-$362

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)-$931

Avg Markup (4Runner)-$441

% Below MSRP96%

Avg Days to Sell26 days

Avg Sold Markup-$1,073

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