Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTEVA5BR7T5141467

Negotiation Guide

Opening Offer

$58,260

Fair Price

$59,760

Walk Away Above

$59,939

• Recent buyers paid ~$359 below MSRP

Price Breakdown

Est. Dealer Cost$53,506

Est. Invoice$54,708

Holdback (est.)$1,202

MSRP (Sticker)$60,119

Asking Price$60,919

Markup+$800

Est. Dealer Margin on This Car$7,413

Percentile90% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (4Runner)+$380

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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