Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Cannon Toyota of Moss Point · Moss Point, MS · VIN: JTEVA5BR7T5131859

Negotiation Guide

Opening Offer

$58,815

Fair Price

$60,315

Walk Away Above

$60,662

• Recent buyers paid ~$359 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$54,298

Est. Invoice$55,518

Holdback (est.)$1,220

MSRP (Sticker)$61,009

Asking Price$60,934

Markup-$75

Est. Dealer Margin on This Car$6,636

Percentile22% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$497

Avg Markup (4Runner)-$75

% Below MSRP72%

Avg Days to Sell26 days

Avg Sold Markup-$568

Price History

Jun 6, 2026$58,215 → $60,509(+$2,294)

Jun 18, 2026$60,509 → $60,934(+$425)

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