Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Kendall Toyota of Fairbanks · Fairbanks, AK · VIN: JTEVA5BR7T5128895

Negotiation Guide

Opening Offer

$57,916

Fair Price

$59,416

Walk Away Above

$59,917

• Recent buyers paid ~$359 below MSRP
• Sitting 64 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$53,772

Est. Invoice$54,980

Holdback (est.)$1,208

MSRP (Sticker)$60,418

Dealer Add-Ons (DIA)+$695

Asking Price$61,312

Markup+$894

Markup includes $695 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,540

Percentile91% of inventory is priced lower

Days on Lot64 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)+$847

Avg Markup (4Runner)+$982

% Below MSRP13%

Avg Days to Sell54 days

Avg Sold Markup+$629

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