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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Moses Toyota of Morgantown · Morgantown, WV · VIN: JTEVA5BR7T5126693
This Is Already a Great Deal
Opening Offer
$56,651
Asking Price
$58,403
Max Price
$58,403
- • Recent buyers paid ~$362 below MSRP
- • Sitting 94 days (avg 31) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $430 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,759
Est. Invoice$54,967
Holdback (est.)$1,208
MSRP (Sticker)$60,403
Asking Price$58,403
Markup-$2,000
Est. Dealer Margin on This Car$4,644
Percentile11% of inventory is priced lower
Days on Lot94 days
What Others Paid (Last 30 Days)
Cars Sold2401
Avg Markup-$362
Median Markup$0
Best Deal-$6,328
Worst Deal+$11,080
% Sold Below MSRP70%
Avg Days to Sell31 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$1,649
Avg Markup (4Runner)-$95
% Below MSRP99%
Avg Days to Sell34 days
Avg Sold Markup-$1,179
Price History
May 16, 2026$61,242 → $60,303(-$939)
Jun 6, 2026$60,303 → $60,403(+$100)
Jul 2, 2026$60,403 → $59,403(-$1,000)
Jul 17, 2026$59,403 → $58,403(-$1,000)
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