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Deal Sheet: 2026 4Runner TRD Sport Premium PT4WD
Kenosha Toyota · Kenosha, WI · VIN: JTEVA5BR7T5124085
Negotiation Guide
Opening Offer
$56,515
Fair Price
$58,015
Walk Away Above
$58,566
- • Recent buyers paid ~$364 below MSRP
- • Sitting 81 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,615
Est. Invoice$53,797
Holdback (est.)$1,182
MSRP (Sticker)$59,118
Asking Price$58,118
Markup-$1,000
Est. Dealer Margin on This Car$5,503
Percentile20% of inventory is priced lower
Days on Lot81 days
What Others Paid (Last 30 Days)
Cars Sold1556
Avg Markup-$364
Median Markup$0
Best Deal-$5,539
Worst Deal+$14,019
% Sold Below MSRP71%
Avg Days to Sell36 days
Dealer Profile
Inventory433 vehicles
Avg Markup (All Models)-$1,557
Avg Markup (4Runner)-$1,773
% Below MSRP99%
Avg Days to Sell29 days
Avg Sold Markup-$1,383
Price History
May 7, 2026$59,018 → $59,118(+$100)
Jul 1, 2026$59,118 → $58,118(-$1,000)
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