Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTEVA5BR6T5150273

Negotiation Guide

Opening Offer

$59,110

Fair Price

$60,610

Walk Away Above

$60,789

• Recent buyers paid ~$359 below MSRP

Price Breakdown

Est. Dealer Cost$54,262

Est. Invoice$55,482

Holdback (est.)$1,219

MSRP (Sticker)$60,969

Asking Price$61,769

Markup+$800

Est. Dealer Margin on This Car$7,507

Percentile90% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (4Runner)+$380

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$617

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