Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Premier Toyota · North Platte, NE · VIN: JTEVA5BR6T5139127

Negotiation Guide

Opening Offer

$57,780

Fair Price

$59,280

Walk Away Above

$59,624

• Recent buyers paid ~$359 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$53,372

Est. Invoice$54,571

Holdback (est.)$1,199

MSRP (Sticker)$59,968

Asking Price$59,797

Markup-$171

Est. Dealer Margin on This Car$6,425

Percentile22% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$647

Avg Markup (4Runner)+$89

% Below MSRP37%

Avg Days to Sell34 days

Avg Sold Markup-$421

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