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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Kim's Toyota · Laurel, MS · VIN: JTEVA5BR6T5127897
Negotiation Guide
Opening Offer
$58,469
Fair Price
$59,969
Walk Away Above
$60,394
- • Recent buyers paid ~$359 below MSRP
- • Sitting 56 days (avg 31) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,129
Est. Invoice$55,345
Holdback (est.)$1,216
MSRP (Sticker)$60,819
Asking Price$60,244
Markup-$575
Est. Dealer Margin on This Car$6,115
Percentile20% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold2333
Avg Markup-$359
Median Markup$0
Best Deal-$6,328
Worst Deal+$11,080
% Sold Below MSRP70%
Avg Days to Sell31 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$877
Avg Markup (4Runner)-$575
% Below MSRP84%
Avg Days to Sell24 days
Avg Sold Markup-$618
Price History
May 29, 2026$61,244 → $60,244(-$1,000)
Jun 16, 2026$60,244 → $59,244(-$1,000)
Jul 17, 2026$59,244 → $60,244(+$1,000)
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