Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVA5BR6T130CZ70

Negotiation Guide

Opening Offer

$58,839

Fair Price

$60,339

Walk Away Above

$60,518

• Recent buyers paid ~$359 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,021

Est. Invoice$55,235

Holdback (est.)$1,214

MSRP (Sticker)$60,698

Dealer Add-Ons (DIA)+$399

Asking Price$61,346

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,325

Percentile87% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

Price History

Jul 19, 2026$61,906 → $61,346(-$560)

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