Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Toyota of Montgomery · Montgomery, AL · VIN: JTEVA5BR5T5150121

Negotiation Guide

Opening Offer

$64,340

Fair Price

$65,840

Walk Away Above

$66,019

• Recent buyers paid ~$359 below MSRP

Price Breakdown

Est. Dealer Cost$58,917

Est. Invoice$60,241

Holdback (est.)$1,324

MSRP (Sticker)$66,199

Asking Price$67,194

Markup+$995

Est. Dealer Margin on This Car$8,277

Percentile92% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (4Runner)+$837

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$67

Price History

Jul 18, 2026$63,995 → $67,194(+$3,199)

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