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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Group 1 Toyota Rock Hill · Rock Hill, SC · VIN: JTEVA5BR5T5117541
Negotiation Guide
Opening Offer
$58,527
Fair Price
$60,027
Walk Away Above
$60,599
- • Recent buyers paid ~$364 below MSRP
- • Sitting 75 days (avg 33) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,441
Est. Invoice$55,665
Holdback$1,223
MSRP (Sticker)$61,170
Asking Price$61,170
Markup$0
Dealer Margin on This Car$6,729
Percentile70% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold2456
Avg Markup-$364
Median Markup$0
Best Deal-$6,610
Worst Deal+$12,995
% Sold Below MSRP73%
Avg Days to Sell33 days
Dealer Profile
Inventory39 vehicles
Avg Markup (All Models)-$1
Avg Markup (4Runner)-$19
% Below MSRP97%
Avg Days to Sell26 days
Avg Sold Markup+$1
Price History
Apr 17, 2026$60,925 → $60,875(-$50)
May 2, 2026$60,875 → $61,075(+$200)
May 7, 2026$61,075 → $61,170(+$95)
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