Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

My Toyota of Muskegon · Muskegon, MI · VIN: JTEVA5BR4T5149672

Negotiation Guide

Opening Offer

$58,664

Fair Price

$60,164

Walk Away Above

$60,346

• Recent buyers paid ~$364 below MSRP

Price Breakdown

Est. Dealer Cost$53,870

Est. Invoice$55,080

Holdback (est.)$1,211

MSRP (Sticker)$60,528

Asking Price$60,528

Markup$0

Est. Dealer Margin on This Car$6,658

Percentile68% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold2523

Avg Markup-$364

Median Markup$0

Best Deal-$6,610

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$205

Avg Markup (4Runner)$0

% Below MSRP98%

Avg Days to Sell31 days

Avg Sold Markup-$328

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