Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Gray-Daniels Toyota · Brandon, MS · VIN: JTEVA5BR4T5147274

Negotiation Guide

Opening Offer

$58,598

Fair Price

$60,098

Walk Away Above

$60,277

• Recent buyers paid ~$359 below MSRP

Price Breakdown

Est. Dealer Cost$53,807

Est. Invoice$55,016

Holdback (est.)$1,209

MSRP (Sticker)$60,457

Asking Price$60,457

Markup$0

Est. Dealer Margin on This Car$6,650

Percentile68% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)-$931

Avg Markup (4Runner)-$441

% Below MSRP96%

Avg Days to Sell26 days

Avg Sold Markup-$1,072

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