Deal Sheet: 2026 4Runner SR5 PT4WD

Riverside Toyota of Escanaba · Escanaba, MI · VIN: JTEVA5BR4T5138378

Negotiation Guide

Opening Offer

$47,455

Fair Price

$48,955

Walk Away Above

$49,009

• Recent buyers paid ~$107 below MSRP

Price Breakdown

Est. Dealer Cost$43,665

Est. Invoice$44,646

Holdback (est.)$981

MSRP (Sticker)$49,062

Asking Price$49,062

Markup$0

Est. Dealer Margin on This Car$5,397

Percentile69% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold3559

Avg Markup-$107

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP68%

Avg Days to Sell28 days

Dealer Profile

Inventory21 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup$0

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