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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Crown Toyota · Holland, MI · VIN: JTEVA5BR4T5135741
Negotiation Guide
Opening Offer
$58,952
Fair Price
$60,452
Walk Away Above
$60,835
- • Recent buyers paid ~$364 below MSRP
- • Sitting 53 days (avg 32) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,484
Est. Invoice$55,708
Holdback (est.)$1,224
MSRP (Sticker)$61,218
Asking Price$61,032
Markup-$186
Est. Dealer Margin on This Car$6,548
Percentile22% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold2523
Avg Markup-$364
Median Markup$0
Best Deal-$6,610
Worst Deal+$11,080
% Sold Below MSRP70%
Avg Days to Sell32 days
Dealer Profile
Inventory135 vehicles
Avg Markup (All Models)-$388
Avg Markup (4Runner)+$189
% Below MSRP41%
Avg Days to Sell29 days
Avg Sold Markup-$288
Price History
Jul 8, 2026$61,218 → $61,532(+$314)
Jul 15, 2026$61,532 → $61,218(-$314)
Jul 17, 2026$61,218 → $61,032(-$186)
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