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Deal Sheet: 2026 4Runner SR5 PT4WD
Tuscaloosa Toyota · East", AL · VIN: JTEVA5BR4T5129034
Negotiation Guide
Opening Offer
$44,724
Fair Price
$46,224
Walk Away Above
$46,594
- • Recent buyers paid ~$114 below MSRP
- • Sitting 63 days (avg 27) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,798
Est. Invoice$42,737
Holdback (est.)$939
MSRP (Sticker)$46,964
Asking Price$54,977
Markup+$8,013
Est. Dealer Margin on This Car$13,179
Percentile100% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold3446
Avg Markup-$114
Median Markup$0
Best Deal-$4,895
Worst Deal+$23,142
% Sold Below MSRP68%
Avg Days to Sell27 days
Dealer Profile
Inventory27 vehicles
Avg Markup (All Models)-$319
Avg Markup (4Runner)+$8,013
% Below MSRP59%
Avg Days to Sell40 days
Avg Sold Markup-$494
Price History
Jun 9, 2026$46,964 → $45,796(-$1,168)
Jun 10, 2026$45,796 → $46,016(+$220)
Jun 12, 2026$46,016 → $46,415(+$399)
Jun 16, 2026$46,415 → $56,243(+$9,828)
Jun 20, 2026$56,243 → $59,990(+$3,747)
Jul 2, 2026$59,990 → $56,998(-$2,992)
Jul 16, 2026$56,998 → $54,977(-$2,021)
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