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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Victory Toyota Charleston · Charleston, WV · VIN: JTEVA5BR4T5120074
Negotiation Guide
Opening Offer
$57,929
Fair Price
$59,429
Walk Away Above
$60,218
- • Recent buyers paid ~$359 below MSRP
- • Sitting 113 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,297
Est. Invoice$55,517
Holdback (est.)$1,220
MSRP (Sticker)$61,008
Asking Price$60,908
Markup-$100
Est. Dealer Margin on This Car$6,611
Percentile22% of inventory is priced lower
Days on Lot113 days
What Others Paid (Last 30 Days)
Cars Sold2333
Avg Markup-$359
Median Markup$0
Best Deal-$6,328
Worst Deal+$11,080
% Sold Below MSRP70%
Avg Days to Sell31 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$45
Avg Markup (4Runner)+$60
% Below MSRP98%
Avg Days to Sell33 days
Avg Sold Markup-$88
Price History
May 20, 2026$60,908 → $61,008(+$100)
May 21, 2026$61,008 → $60,908(-$100)
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