Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Moses Toyota · Saint Albans, WV · VIN: JTEVA5BR4T130FJ10

Negotiation Guide

Opening Offer

$58,529

Fair Price

$60,029

Walk Away Above

$60,208

• Recent buyers paid ~$359 below MSRP

Price Breakdown

Est. Dealer Cost$53,745

Est. Invoice$54,953

Holdback (est.)$1,208

MSRP (Sticker)$60,388

Asking Price$60,388

Markup$0

Est. Dealer Margin on This Car$6,643

Percentile68% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory381 vehicles

Avg Markup (All Models)-$529

Avg Markup (4Runner)-$214

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$566

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