Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Serra Toyota of Traverse City · Traverse City, MI · VIN: JTEVA5BR3T5153616

Negotiation Guide

Opening Offer

$59,903

Fair Price

$61,403

Walk Away Above

$61,585

• Recent buyers paid ~$364 below MSRP

Price Breakdown

Est. Dealer Cost$54,973

Est. Invoice$56,208

Holdback (est.)$1,235

MSRP (Sticker)$61,767

Asking Price$61,767

Markup$0

Est. Dealer Margin on This Car$6,794

Percentile68% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold2523

Avg Markup-$364

Median Markup$0

Best Deal-$6,610

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell32 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$1,448

Avg Markup (4Runner)-$287

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,182

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