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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Bob Howard Toyota · Oklahoma City, OK · VIN: JTEVA5BR3T5140705
This Is Already a Great Deal
Opening Offer
$56,717
Asking Price
$58,471
Max Price
$58,471
- • Recent buyers paid ~$359 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,443 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$54,533
Est. Invoice$55,758
Holdback (est.)$1,225
MSRP (Sticker)$61,273
Dealer Add-Ons (DIA)+$1,895
Asking Price$58,471
Markup-$2,802
Est. Dealer Margin on This Car$3,938
Percentile7% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold2333
Avg Markup-$359
Median Markup$0
Best Deal-$6,328
Worst Deal+$11,080
% Sold Below MSRP70%
Avg Days to Sell31 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$476
Avg Markup (4Runner)-$982
% Below MSRP93%
Avg Days to Sell24 days
Avg Sold Markup-$331
Price History
Jun 24, 2026$61,273 → $63,168(+$1,895)
Jul 15, 2026$63,168 → $61,972(-$1,196)
Jul 16, 2026$61,972 → $58,471(-$3,501)
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