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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Toyota of Roanoke Rapids · Roanoke Rapids, NC · VIN: JTEVA5BR3T5118624
Negotiation Guide
Opening Offer
$60,296
Fair Price
$61,796
Walk Away Above
$62,393
- • Recent buyers paid ~$349 below MSRP
- • Sitting 75 days (avg 32) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,062
Est. Invoice$57,322
Holdback$1,260
MSRP (Sticker)$62,991
Asking Price$62,991
Markup$0
Dealer Margin on This Car$6,929
Percentile69% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold2447
Avg Markup-$349
Median Markup$0
Best Deal-$6,610
Worst Deal+$12,995
% Sold Below MSRP72%
Avg Days to Sell32 days
Dealer Profile
Inventory25 vehicles
Avg Markup (All Models)$0
Avg Markup (4Runner)$0
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$3
Price History
Apr 18, 2026$62,407 → $59,497(-$2,910)
Apr 19, 2026$59,497 → $62,696(+$3,199)
May 2, 2026$62,696 → $62,896(+$200)
May 6, 2026$62,896 → $62,991(+$95)
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