Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Dolan Toyota · Reno, NV · VIN: JTEVA5BR2T5148777

Negotiation Guide

Opening Offer

$59,989

Fair Price

$61,489

Walk Away Above

$61,668

• Recent buyers paid ~$359 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,045

Est. Invoice$56,282

Holdback (est.)$1,237

MSRP (Sticker)$61,848

Dealer Add-Ons (DIA)+$1,348

Asking Price$61,848

Markup$0

Est. Dealer Margin on This Car$6,803

Percentile68% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner)+$813

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

Price History

Jul 18, 2026$63,196 → $61,848(-$1,348)

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