Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Sunny King Toyota · Anniston, AL · VIN: JTEVA5BR2T5139299

Negotiation Guide

Opening Offer

$57,162

Fair Price

$58,662

Walk Away Above

$58,841

• Recent buyers paid ~$359 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,529

Est. Invoice$53,709

Holdback (est.)$1,180

MSRP (Sticker)$59,021

Asking Price$59,021

Markup$0

Est. Dealer Margin on This Car$6,492

Percentile68% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$84

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup+$60

Price History

Jun 21, 2026$60,049 → $59,021(-$1,028)

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