Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Dan Deery Toyota · Cedar Falls, IA · VIN: JTEVA5BR2T130CZ65

Negotiation Guide

Opening Offer

$58,699

Fair Price

$60,199

Walk Away Above

$60,378

• Recent buyers paid ~$359 below MSRP

Price Breakdown

Est. Dealer Cost$53,897

Est. Invoice$55,108

Holdback (est.)$1,211

MSRP (Sticker)$60,558

Asking Price$60,238

Markup-$320

Est. Dealer Margin on This Car$6,341

Percentile21% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (4Runner)-$769

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$754

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