Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVA5BR1T5147393

Negotiation Guide

Opening Offer

$58,933

Fair Price

$60,433

Walk Away Above

$60,612

• Recent buyers paid ~$359 below MSRP

Price Breakdown

Est. Dealer Cost$54,105

Est. Invoice$55,321

Holdback (est.)$1,216

MSRP (Sticker)$60,792

Asking Price$60,792

Markup$0

Est. Dealer Margin on This Car$6,687

Percentile68% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (4Runner)$0

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$819

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