Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Billion Toyota · Sioux Falls, SD · VIN: JTEVA5BR1T5139293

Negotiation Guide

Opening Offer

$57,879

Fair Price

$59,379

Walk Away Above

$59,724

• Recent buyers paid ~$359 below MSRP
• Sitting 48 days (avg 31) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,461

Est. Invoice$54,662

Holdback (est.)$1,201

MSRP (Sticker)$60,068

Dealer Add-Ons (DIA)+$399

Asking Price$60,716

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,255

Percentile87% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (4Runner)+$648

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$103

Price History

Jun 10, 2026$62,557 → $62,806(+$249)

Jun 20, 2026$62,806 → $60,716(-$2,090)

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