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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Wilson Toyota · Ames, IA · VIN: JTEVA5BR1T5133736
This Is Already a Great Deal
Opening Offer
$54,083
Asking Price
$55,756
Max Price
$55,756
- • Recent buyers paid ~$359 below MSRP
- • Sitting 63 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,152 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,500
Est. Invoice$52,657
Holdback (est.)$1,157
MSRP (Sticker)$57,865
Asking Price$55,756
Markup-$2,109
Est. Dealer Margin on This Car$4,256
Percentile10% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold2333
Avg Markup-$359
Median Markup$0
Best Deal-$6,328
Worst Deal+$11,080
% Sold Below MSRP70%
Avg Days to Sell31 days
Dealer Profile
Inventory243 vehicles
Avg Markup (All Models)-$227
Avg Markup (4Runner)-$318
% Below MSRP19%
Avg Days to Sell31 days
Avg Sold Markup-$33
Price History
Jun 5, 2026$57,865 → $58,045(+$180)
Jul 17, 2026$58,045 → $55,756(-$2,289)
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