Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Swope Toyota · Elizabethtown, KY · VIN: JTEVA5BR0T5148504

Negotiation Guide

Opening Offer

$57,739

Fair Price

$59,239

Walk Away Above

$59,418

• Recent buyers paid ~$359 below MSRP

Price Breakdown

Est. Dealer Cost$53,042

Est. Invoice$54,234

Holdback (est.)$1,192

MSRP (Sticker)$59,598

Asking Price$59,598

Markup$0

Est. Dealer Margin on This Car$6,556

Percentile68% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)-$752

Avg Markup (4Runner)$0

% Below MSRP89%

Avg Days to Sell34 days

Avg Sold Markup-$762

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