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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Byers Toyota · Delaware, OH · VIN: JTEVA5BR0T5144968
Negotiation Guide
Opening Offer
$59,774
Fair Price
$61,274
Walk Away Above
$61,456
- • Recent buyers paid ~$364 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,858
Est. Invoice$56,091
Holdback$1,233
MSRP (Sticker)$61,638
Asking Price$61,638
Markup$0
Dealer Margin on This Car$6,780
Percentile70% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold2456
Avg Markup-$364
Median Markup$0
Best Deal-$6,610
Worst Deal+$12,995
% Sold Below MSRP73%
Avg Days to Sell33 days
Dealer Profile
Inventory151 vehicles
Avg Markup (All Models)-$1,180
Avg Markup (4Runner)-$114
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$648
Price History
Jun 30, 2026$66,511 → $61,638(-$4,873)
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