Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Johnstons Toyota · New Hampton, NY · VIN: JTEVA5BR0T5140659

Negotiation Guide

Opening Offer

$59,759

Fair Price

$61,259

Walk Away Above

$61,438

• Recent buyers paid ~$359 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,840

Est. Invoice$56,072

Holdback (est.)$1,232

MSRP (Sticker)$61,618

Asking Price$61,543

Markup-$75

Est. Dealer Margin on This Car$6,703

Percentile22% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$857

Avg Markup (4Runner)+$50

% Below MSRP43%

Avg Days to Sell35 days

Avg Sold Markup-$648

Price History

Jul 4, 2026$60,798 → $61,793(+$995)

Jul 7, 2026$61,793 → $61,543(-$250)

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