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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Group 1 Toyota Rock Hill · Rock Hill, SC · VIN: JTEVA5BR0T5128396
Negotiation Guide
Opening Offer
$57,078
Fair Price
$58,578
Walk Away Above
$58,760
- • Recent buyers paid ~$364 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,458
Est. Invoice$53,637
Holdback$1,179
MSRP (Sticker)$58,942
Asking Price$58,942
Markup$0
Dealer Margin on This Car$6,484
Percentile70% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold2456
Avg Markup-$364
Median Markup$0
Best Deal-$6,610
Worst Deal+$12,995
% Sold Below MSRP73%
Avg Days to Sell33 days
Dealer Profile
Inventory39 vehicles
Avg Markup (All Models)-$1
Avg Markup (4Runner)-$19
% Below MSRP97%
Avg Days to Sell26 days
Avg Sold Markup+$1
Price History
May 26, 2026$59,961 → $60,339(+$378)
Jun 5, 2026$60,339 → $59,341(-$998)
Jun 6, 2026$59,341 → $58,841(-$500)
Jun 17, 2026$58,841 → $58,942(+$101)
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