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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
Atlanta Toyota · Duluth, GA · VIN: JTEVA5BR0T5126356
This Is Already a Great Deal
Opening Offer
$60,022
Asking Price
$61,878
Max Price
$61,878
- • Recent buyers paid ~$359 below MSRP
- • Sitting 63 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $311 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$56,249
Est. Invoice$57,513
Holdback (est.)$1,264
MSRP (Sticker)$63,201
Dealer Add-Ons (DIA)+$595
Asking Price$61,878
Markup-$1,323
Est. Dealer Margin on This Car$5,629
Percentile15% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold2333
Avg Markup-$359
Median Markup$0
Best Deal-$6,328
Worst Deal+$11,080
% Sold Below MSRP70%
Avg Days to Sell31 days
Dealer Profile
Inventory413 vehicles
Avg Markup (All Models)-$143
Avg Markup (4Runner)-$620
% Below MSRP54%
Avg Days to Sell21 days
Avg Sold Markup+$824
Price History
May 28, 2026$60,191 → $61,781(+$1,590)
May 29, 2026$61,781 → $62,376(+$595)
May 30, 2026$62,376 → $64,890(+$2,514)
Jul 10, 2026$64,890 → $61,878(-$3,012)
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